She can then retrieve her purchase immediately without a wait.For company profits, this means less staffing may be needed at customer service.The lockers are by the customer service desk which means the customer must travel through the store and be enticed to buy other products.Bottom Line: How Lockers are a Company Win Additional convenience option for customers Shorter wait times for customers Lower wage costs to provide and process orders Continued Omnichannel Challenges I would be remiss in being only optimistic about the new customer lockers.Apart from potential vandalism and mischief, moving ahead with making stores to also be logistics hubs has its challenges, considering store closings.In 2016, the company announced it would close 100 stores. An interesting quote at the time from Jeff Gennette, then company president but looking to eventually become the CEO, was that the stores being closed were profitable:Nearly all of the stores to be closed are cash flow positive today, but their volume and profitability in most cases have been declining steadily in recent years. We recognize that these locations do not yield an adequate return on investment and often do not represent a customer shopping experience that reflects our aspirations for the Macy’s brand.
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